International Tequila Day · July 24
Born from blue agave and Mexican craft. Raised in glasses around the globe. On July 24, we celebrate tequila—and the people, places, and traditions behind every pour.
Until International Tequila Day in Mexico
City in focusTequila · JaliscoNo public event yet. Bring the celebration to your city.Host an event ↗Drag in any direction · Scroll to zoom · Explore the cities.
Host an event ↗Your July 24
Mexico marks July 24 as National Tequila Day. Wherever you are, join a gathering, visit a bar, bring a bottle home or host a few friends—the invitation is simply to taste with curiosity.
Meet the agave-curious, taste together and turn a global date into a local occasion. Amsterdam is already lighting up—the next toast could be in your city.
Amsterdam event · July 24 ↗ Host one in your city ↗Ask for tequila neat, in a small flight or in a cocktail that lets the spirit speak. A good bartender can introduce you to a producer, region or style you have not met before.
Try · neat · highball · classic cocktail Explore cocktail bars ↗Look for 100% agave, the producer, the NOM and the place it was made. Let the label begin the story—not finish it.
Research your bottle ↗One thoughtful bottle, a few glasses, water and good company are enough. Taste slowly, compare impressions and give the people behind the spirit their place in the conversation.
Start the soundtrack ↗
Rooted in Mexico
Tequila begins as agriculture, not alcohol. Blue agave spends years rooted in Mexican soil before growers and jimadores decide it is ready. From there, cooks, millers, fermenters and distillers turn the harvested piña into spirit. Its name belongs to that whole chain of land, knowledge and labor—not simply to a flavor in a glass.
International Tequila Day begins with that Mexican context: learn what is in the glass, recognize the people behind it and raise a thoughtful toast wherever you are.
Sources: Tequila Regulatory Council ↗ · World Intellectual Property Organization ↗
Territory: Tequila Regulatory Council ↗ · Map geometry: svg-maps, CC BY 4.0 ↗
A living inheritance
Long before tequila became an international symbol, agave shaped food, fiber, ritual and fermented drink in Mesoamerica. In Jalisco, that relationship grew into a living landscape of fields, towns, haciendas and distilleries.
Agave has shaped food, fiber and drink here for at least two millennia. Today’s tequila landscape joins that history with distillation and remains a living UNESCO World Heritage cultural landscape.
Explore the World Heritage landscape ↗Growers tend blue agave for years. Jimadores read when each plant is ready and reveal its piña with the sharp, round coa. Cooks, millers, fermenters and distillers carry that practiced knowledge onward.
Tequila lives at family tables and public celebrations, and across Mexican literature, film, music, dance and visual art. In 2026, Mexico’s Congress established July 24 as National Tequila Day. International Tequila Day honors that Mexican date and invites the wider world to celebrate it with context and respect.
July 24 in Mexico · Read the CNIT announcement ↗Beyond tequila
Tequila opens the door to a larger landscape of Mexican spirits, each with its own plants, regions and methods. Explore them as distinct traditions—not as variations of one drink.
01Bright, precise and unmistakably Jaliscan—blue agave transformed by fire, time and craft.
A protected Mexican spirit distilled from cooked and fermented blue Weber agave. Its identity is inseparable from its authorized territory and tightly defined production standard.
02Smoke is only the beginning—a vast world of agaves, landscapes and fiercely individual makers.
Mezcal is not one flavor or one agave. It is a protected family of regional spirits whose character changes with species, landscape, fermentation and the hand of the maker.
03Wild-hearted Jalisco—fragrant, earthy and shaped by coast, mountain and tradition.
A western Mexican agave spirit with its own denomination of origin since 2019. Mountain and coastal traditions produce strikingly different expressions under one name.
04Sonora in a glass—lean, mineral and desert-born, with generations of quiet resilience.
Bacanora is Sonora’s denomination-protected agave spirit: historically discreet, deeply regional and built around one desert-adapted agave.
05Not agave, but desert spoon—herbal, dry and untamed, carrying northern Mexico’s high desert.
Sotol belongs at the table, but not in the agave family. It is distilled from Dasylirion—desert spoon or sereque—and carries the ecology of northern Mexico in a very different voice.
Go deeper
Use independent resources alongside Mexican institutions and producer information. The goal is not a perfect score—it is a clearer view of the agave, distillery, process and people behind the bottle.
Brands · distilleries · methods · ratings
Search tequilas, brands and distilleries, compare how bottles are made, and explore expert-panel and community ratings.
Reviews · interviews · news · events
A digital magazine and newsletter for reviews, producer interviews, tequila news, events and thoughtful category analysis.
Choose a bottle that names its producer and place. Learn one thing about how it was made. Share that story, add water and good company, and give the land and labor behind the pour their place in the celebration.
Raise your glasses · Say it together
Then sip—there is no need to rush a good tequila.
For adults of legal drinking age · Enjoy responsibly